American Made II | RealTime Fantasy Sports

The Weekly Bender: Follow the Coaching Movement

Fri Jul 12 12:51pm ET
By HOWARD BENDER
Fantasy Writer

Coaching Changes

When the Super Bowl ends and the NFL offseason gets underway, fantasy football owners immediately start looking towards the NFL draft. They’re scouting players, studying combine metrics, projecting landing spots and are already making decisions regarding which rookies to invest in and which to avoid. The attention then falls to mini-camps – who’s attending, who may hold-out – followed by beat-writer hype articles telling us which players are in the best shape of their lives.

But what the common fantasy player doesn’t explore is the coaching movement and regardless of how important you think player analysis might be, without studying the coaches and their offensive systems, your player evaluations will always fall short. You can have the most talented player in the world, but if he doesn’t fit into the coach’s scheme, he’s not going to produce for you in fantasy. The best way to illustrate this is to bring back an argument I had with someone regarding Austin Ekeler last season.

When Kellen Moore was first named the offensive coordinator of the Los Angeles Chargers, I was immediately out on Ekeler. When SiriusXM Fantasy Sports Radio asked me to post my top-five running backs for the 2023 season, I left him off the list and was immediately attacked. I was called a donkey with added comments of how I should be banned from the channel. Why? Because Ekeler was coming off a season in which he rushed for 915 yards and 13 touchdowns while also catching a career-best 107 passes for 722 yards and another five scores. Of course, he’s a top-five running back this year too, right? This is where my sarcastic eye roll goes.

But what this buffoon failed to understand is that Kellen Moore runs an entirely different system than Joe Lombardi, the coordinator he replaced. Lombardi’s system thrives on outside-zone running and demands a heavy dose of running back pass-plays. In fact, over the last five years, a Lombardi-run offense ranked in the NFL’s top-five for running back targets. Ekeler’s wheelhouse, so to speak. Remember what Lombardi did for Alvin Kamara in New Orleans? Go check out his stats from those years as the receiving targets were massive.

Moore’s offense, on the other hand, uses a power-run to set up the passing attack downfield. When he was in Dallas, we saw this first-hand as Ezekiel Elliott was his go-to guy and those who invested in Tony Pollard for his pass-catching abilities languished in frustration. So, when Moore moved over to the Chargers, what were we to expect? That a five-year NFL coaching veteran was going to trash the scheme he built? Sorry. It just doesn’t work that way.

The results were obvious. Ekeler’s role diminished as running between the tackles was not his strong-suit and both his targets and receptions were dramatically reduced as well. Some like to use his early-season high-ankle sprain as an excuse, but Ekeler played in 13-straight games following the Chargers’ Week 5 bye and still failed to produce the fantasy totals his owners were expecting. His usage was simply not the same.

The ripple effects of Moore’s hiring in Los Angeles didn’t end with Ekeler, because, as stated earlier, he replaced Joe Lombardi who then went to Denver to rejoin Sean Payton and resurrect the offense they ran together in New Orleans. Not only did their combined group of running backs lead the NFL in receiving targets, we also saw Courtland Sutton shine bright because Lombardi’s scheme funnels targets to the X-receiver. Think Marques Colston, Michael Thomas and even Mike Williams that one year with the Chargers. While the Jerry Jeudy truthers were out and about hyping a guy who didn’t fit Lombardi’s scheme, I was literally screaming at everyone to draft Sutton in the 10th round. He led the team in targets and touchdowns and those who listened were handsomely rewarded for their astute bargain-hunting.

And so, how do we take all of this and put it towards our research for the 2024 NFL season? Well, we now see Kellen Moore in Philadelphia which should make you feel more confident in drafting Saquon Barkley at his ADP. Lombardi and Payton are still in Denver so Sutton has continued promise, as does Javonte Williams who, now a full two years removed from his ACL injury should take the lead in that Broncos backfield.

Need another example? We can also look at how Alex Van Pelt, the offensive coordinator who made David Njoku a fantasy beast in Cleveland, is bringing his scheme to the Patriots. The situation in New England is eerily similar in that there are limited options at receiver yet there is a strong pass-catching tight end in Hunter Henry. He’s currently coming off the board as TE19 which means, if he even does half of what Njoku did last year, he’s going to be an amazing value at the position.

Following the coaching movement and understanding what offensive systems are being implemented will help you make better decisions on Draft Day. You can certainly research everything on your own, but I do make things easier for you in the Fantasy Football Draft Guide over at Fantasy Alarm. I break down every team, every coach, every scheme, every tendency, every personnel package and even which players best fit within their system. No one else is doing that for you, are they? If you’re looking to level-up your fantasy game, this is how you do it.

Bender out.

The Weekly Bender: Follow the Coaching Movement

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